Mōzza Roasters
FOOD & DRINKS | SPARTANBURG, SC
Email Marketing
Website design
Social Media Marketing
The Challenge
Despite a loyal local following and a strong product, Mōzza Roasters had limited online visibility in an increasingly competitive specialty coffee market. The website was ranking on page 3 or beyond for most priority search terms, with an average position of 32.8, causing the brand to miss high-intent customers actively searching for specialty coffee roasters across the Southeast.
At the same time, the website itself needed to do more heavy lifting. Following an overhaul in early 2023, the focus was on streamlining the user experience, modernizing the brand presentation, improving retail purchasing and subscription options, and integrating ShipStation to support efficient fulfillment. While this laid a solid foundation for growth, continued expansion highlighted the need for stronger organic visibility and a more scalable digital experience to support both direct-to-consumer and future wholesale demand.
About Mōzza Roasters
Mōzza Roasters is a specialty coffee roaster dedicated to sourcing exceptional beans from around the world and crafting distinctive roasts that highlight the unique character of each origin. What started as a local favorite has grown into a brand serving both direct-to-consumer coffee lovers and wholesale partners, including cafés, restaurants, and hospitality businesses.
Known for their attention to quality, consistency, and craft, Mōzza Roasters offers a wide range of signature roasts, multiple grind options, and a subscription model that delivers freshly roasted coffee straight to customers’ doors. As the business expanded, so did the need for systems, technology, and digital experiences that could support growth without sacrificing the hands-on quality they’re known for.
Today, Mōzza Roasters continues to balance retail and wholesale growth while investing in infrastructure, automation, and digital strategy to scale sustainably and reach new audiences across the Southeast and beyond.
Our Goals
INCREASE VISIBILITY
RANK LOCALLY
BUILD AUTHORITY
GROW ONLINE SALES
EXPAND SUBSCRIPTIONS
The Solution
To support both immediate growth and long-term scalability, we partnered with Mōzza Roasters on a phased digital strategy that combined website optimization, ongoing marketing support, and SEO-driven visibility improvements.
We rebuilt the website to deliver a more intuitive user experience, modernized brand presentation, and expanded purchasing options for retail customers. This included improved product flows, subscription functionality, and a ShipStation integration to streamline order fulfillment and reduce operational friction behind the scenes.
From there, we implemented an intermediate growth plan designed to consistently improve visibility, traffic, and conversions while supporting day-to-day marketing needs. This included managed hosting and website care, monthly site updates, SEO, Google Ads management, email and social media marketing, content development, and ongoing strategic guidance — all supported by clear reporting and a dedicated account manager.
Results & Impact
Through a combination of strategic website improvements, ongoing SEO, and integrated marketing support, Mōzza Roasters significantly strengthened its digital presence, visibility, and ability to convert online demand into revenue.
HIGH-LEVEL RESULTS
Website Design & Development
Website Care Plan & Hosting
SEO Marketing
Improved average keyword ranking
from 32.8 to
Social Media Marketing
Email Marketing
