Vector & Raster Files: What Kind Do I Need

Vector & Raster Files: What Kind Do I Need?
If you’re not a designer, you may find yourself asking questions like “How do I make my logo look good across a variety of platforms?” While there are definitely some design aspects to make your logo look amazing on various platforms (busyness, colors, details, etc.), there are some basic file types that you need to have an understanding of in order to present your logo in the best way possible.

Your designer should provide you with a full logo package upon completion of your logo project. This package would include files that are considered either vector or raster files. Each of these file types should be used differently. Nobody wants a white box around their logo on their website, or in a professional ad!

Vector File Types
Vector file types are my absolute favoritest file types! Vector files are so amazing. You can use them for just about any project and they are completely scalable, which means they ALWAYS look good. These are usually the native files that your designer is working with in order to create the magic. With these files, you can not only re-size your logo, but you can change the colors with a couple of clicks, and adjust your design while still retaining full quality.

Vector files are also typically created in a different color mode than raster files & images. These color modes are made specifically for printing. They include PMS Pantone Colors (universal colors that are identifiable internationally!) & CMYK (print colors that are mixed together to make a full spectrum made from cyan, magenta, yellow, and black).

What Types Of Files Are Considered Vector
AI
PDF
EPS

All of these files are scalable, editable, and are able to be opened in Adobe Illustrator.
When & Where You Should Use Vector Files
Design Adjustments
Color Edits
Re-Size for different formats

Printing
Promotional Products
Flyers, Business Cards, Collateral Materials
Newspapers
Screen Printing
Embroidery
High-Quality Printing (where quality & color specification is vital)
Desktop Printing

Raster File Types

What Types Of Files Are Considered Raster
JPEG
PNG
GIF
PSD

Each of these files serve a different purpose. JPEG files ALWAYS have a background. If you use this file, you will always have a square or rectangle surrounding your design. PNG files have transparent backgrounds and are great to use on top of something because you don’t have to worry about the ugly box! GIF files are moving images – you may notice these when you see animated memes.

PSD files are Photoshop-created native files. These files usually contain lots of layers and effects that have been used to make your design awesome. This is not something I create logos with, so I do not provide these files. Because raster files are not scalable and easily edited, they are not considered a good fit for things that need to be as versatile as logo designs.
When & Where You Should Use Raster Files
Digital
Websites
Email Signature
PowerPoint Presentations
On-Screen display
Social Media Platforms
Online Marketing
What You Need In Your Logo Package
All of these files are important to have in your logo package (minus the PSD Photoshop file) that you receive after your final approval and payment to your designer. These files will keep you from having to go back (& possibly track down) to your designer and ask for additional file types.

Your files are generally sized to your logo layout and are in a big enough format for usability, but small enough to not take up all of your file space. Since you have the vector files, you can easily have them re-sized to fit your next project specifically!

Do you need a logo design for your business? Let’s get started.

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